Management theory:
Creating the max value for our customers, help our customers saving the investment, offering the perfect resolution, recommending the most suitable product rather than the most expensive. Respect everyone's pursuit, only if our enterprise cares about every staff, thus the staff can offer the best service to customers, the customer can bring more value on the condition of good served.

Company's mission:
Illuminate our world with Green lights, Caring for life, Protecting nature.

Company's core value:
Maximizing staff value and resource value. Realizing the value of enterprise, staff, clients and society.
Enterprise's Credo:
Innovation is the persistent power of the sustaining development.

Talent Ideal:
Respecting person's value, Digging person's potential ability, Modeling talent with ANLEDS characteristic.

Idea of service:
The enterprise is revealing not only the products, but, more important, the quality and reputation.